A Collection of Helpful (B2B/SaaS) Marketing Resources

Photo credit to Merakist (found on Unsplash)

Below is a (non-exhaustive, unscientific, in no particular order) roundup of publicly available tools, resources, and articles I’ve utilized throughout my marketing career. An impactful marketer should be able to balance:

• The application of marketing tactics and best practices
• A deep understanding of their brand, product, market, and customer
• The operational and managerial skills to build, implement, measure, and scale a strategy

Hopefully, the below collection helps more marketers achieve the first (and admittedly most straightforward) item above.

*Given my experience, the list skews heavily towards SaaS, B2B marketing
**Where possible, I tried to give credit to the author and the site on which the piece was hosted

Marketing Books

• Traction (Gabriel Weinberg) — framework for testing/scaling growth
• Obviously Awesome (April Dunford) — messaging & positioning
• The Sales Acceleration Formula (Mark Roberge) — all things sales & sales ops
• Data-Driven Marketing (Mark Jeffery) — primer on marketing metrics
• Keeping Up with The Quants (Thomas Davenport) — how to improve relationships with data teams
• Strategic Marketing Management (Alexander Chernev) — practical strategy frameworks
• The Next CMO (Peter Mahoney, Scott Todard, Dan Faulkner) — great tips and frameworks for building a marketing strategy
• Hacking Marketing (Scott Brinker) — a breakdown of how to apply agile frameworks to marketing

Blogs/Newsletters/Marketers to Follow

• B2B Bites — “Modern-day B2B marketing advice for Solution Providers”
• MKT1 — “Helping early & growth SaaS startups build marketing functions”
• Exit Five — “The #1 Community for B2B Marketers”
• First Round Review — Tech VC firm with high-quality, long-form thought leadership
• TL,DR Marketing — A daily dose of marketing news and resources
• Contentment — Weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content
• OpenView — Tech VC firm with a newsletter on product-led growth & Saas metrics
• Animalz — Content marketing agency
• Superpath — Content marketing community
• Jonathan Martinez — ”I’m a growth marketer who has worked on the growth teams for various hyper-growth startups”
• Hubpsot — Marketing news, resources, tips
• Alex Krakov — B2B Marketing, SaaS and Startups
• Janessa Lantz — “Building the marketing team at dbt Labs”
• Kevan Lee — Product-led growth & SaaS leader
• Dave Gerhardt — Former startup marketing exec, head of Exit Five
• Eric Doty — “One-man product-led content band”
• Barbara Galiza — Growth + Marketing Analytics freelancer
• Tomasz Tunguz — “A data-driven blog focused on the most important questions for startups & venture capital”

Marketing Podcasts

• Growth Hub Podcast — “The podcast for all things B2B SaaS marketing”
• Marketing School — “10 minutes of actionable marketing advice every single day”
• Marketing Over Coffee — “weekly podcast bringing you the latest in marketing and technology”

Marketing Job Boards (in addition to LinkedIn/google/indeed/etc)

• Exit Five — B2B Job Marketing Board
• MKT1 — ‘The easiest way to find startup marketing roles
• Swipe File — ‘The best marketing jobs in tech”
• Tribaja -A talent marketplace and community for under-supported tech talent
• Wellfounded — formerly AngelList Talent, where startups and job seekers connect

Resources for: Marketing Careers

• ”Marketing Career Advice” (Alex Kracov)
• “Crafting Your Personal Positioning Statement” (Kevan Lee)
• “Godlike CMO — Godlike CMO — The Chief (Or VP) Marketing Requirements Cheat-Sheet (Yoav Vilner)”
• “How to get a job in digital marketing — Resources from Pathrise” ( Lizzie Kreitman / Pathrise)
• “My advice to a young marketer” (Craig Miller)
• “Going Beyond ‘Do You Know Of Any Open Positions?” (Dewan Ahmed)
• “How to Write a Compelling Marketing Resume” (Regina Borsellino / The Muse)
• “A Framework on Career Decisions” (Conor Dewey)
• “10 Free Digital Marketing Certifications” (Prerna Katyal)

Resources for: Hiring, Structuring, and Managing a Team

• “How to hire a VP of Marketing” (Christoph Janz / Point Nine Land)
• “Building a marketing team from scratch” (Amrita Gurney)
• “How an Ideal Marketing Team Should Be Structured (in the B2B Market)” (Myk Pono)
• “How to Organize Your Early-stage Saas Marketing Organization” (MKT1)
• “My favorite job interview questions” (Tom Orbach)

Resources for: Budgeting

• “8 Budget Templates To Manage Your Marketing Spend” (Hubspot)
• “How Our 10-Person Marketing Team Spends Money Each Month” (Kevan Lee / Buffer)
• “B2B Marketing Budget Benchmarks” (Carilu Dietrich)
• “What Should My B2B Marketing Budget Be?” (Angela Leavitt)
• “ Marketing Budgets, How Much Should Your Team Spend” (Hubspot)

Resources for: Measurement & Analytics

• “Funnel Metrics for SaaS Marketers” (Alek Kracov)
• “How to Communicate Data Effectively” (Olga Berezovksy and Thomas Schmidt)
• “How to Measure “Hard-to-Measure” Marketing Channels” (Rand Fishkin / Sparktoro)
• “Modern Marketing Analytics” (Emily Ritter / Clearbit)
• “The Three Most Critical Skills for Marketing Analytics” (Cameron Warren)
• “How Marketers Should Think About Attribution at Different Stages of Growth” (Marti Sanchez / Recast Blog)”
• “Elevate Your Marketing Dashboard: How to Impress the CEO, CRO, and CFO” (Carilu Dietrich)
• “Your Guide Your guide to GTM metrics 2.0” (Kyle Poyar / Growth Unhinged)

Resources for: Product Marketing

• “ClassPass’ CMO on How and When to Invest in Product Marketing” (First Round Review/)
• “100+ Product Marketing & Product Management Templates” (Lisa Dziuba)
• ”Shifting Positioning — Why B2B Tech is Different” (April Dunford)
• “We’ve been defining product marketing wrong” (MKT1)
• “Prioritizing product announcements in a SaaS world” (Matt Hodges / Intercom)
• “How to identify your ICP (ideal customer profile)” (Lenny Rachitsky)
• “The 3-Step Product Marketing Strategy Framework” (Yi Lin Pei)

Resources for: Content Marketing & SEO

• “Is SEO Worth It?” (Tom Critchlow)
• “Beginners Guide to SEO” (Moz)
• “How to Create a Content Marketing Strategy” (Jimmy Daly & Ryan Law / Animalz)
• “Content Marketing” (Baremetrics)
• “Data-Driven SEO: Content That Ranks” (Bernard Huang / Clearbit)
• “Measuring Content Success” (Eric Doty)
• “The Beginners Guide to Technical SEO” (QuickSprout)
• “You Need a Better Content Strategy” (Kyle Poyar / Growth Unhinged)
• “A Framework for your role as a content lead (Tracey Wallace)

Resources for: PR & Communications

• The Top Comms Mistakes Startups Make — And How To Avoid Them (First Round Review)
• How to respond to the dreaded: “Let’s do some PR for this” (Janessa Lantz)
• ”Data-Driven PR: The Story You Never Knew You Had” (Brian Dema / Clearbit)
• “Measuring PR’s Impact” (PR Web)
• “To Do Thought Leadership Effectively, you first need to have thoughts” (Second Opinion)
• “How to Find Journalists to Cover Your Story” (Vince Nero / Buzzstream)
• ”PR & Comms Playbook” (Kevan Lee)

Resources for: Email Marketing

• “The Complete Guide to B2B Email Marketing” (Salesforce)
• “Personalized Drip Sequences” (Anna Jacobsen / Clearbit)

Resources for: Marketing Operations

• MarketingOps Community
• Marketing Tools — Beginner’s Guide (Nick Costelloe & Grace Parazzoli/ DemandCurve)

Resources for: Social Media

• “How to build a B2B social strategy (that isn’t boring” (Sprout Social)
• “Social Advertising for B2B” (Soso Sazesh / Clearbit)
• “71 Social Media Post Templates to Speed Up Your Process” (Hootsuite)

Resources for: Brand & Design

• “Branding your early-stage software company” (Louis Coppey)
• “How to Build a B2B SaaS Brand” (Alex Kracov)
• “Building your B2B SaaS Branding Guide Identity” (Stijn Hendrikse / T2D3)
• “Free Design Stuff — Find curated free design resources for personal and commercial use. Accessible to everyone.” (Ben Sterne)
• “Brand Strategy Playbook” (Kevan Lee)
• “A Founder’s Framework for Understanding Performance vs. Brand Marketing for Your Startup” (Sarah Emmott & Holly Chen)

Resources for: Event Marketing

• ”9 Steps to Revitalize Your B2B Trade Show Marketing Strategy” ( Tim Asimos / Circle Studio)
• “B2B Growth, IRL: How to do event marketing that actually makes a difference.” (Elena Verna)
• “Events” (Kevan Lee)
• “Proving the Value of B2B Events Marketing” (Splash)

Resources for: Search Engine Marketing

• “Search Engine Advertising (SEA): The Ultimate Guide” (Gust de Baker)
• “The Essence of AdWords in 876 Words” (Adam Kreitman)
• “How to create a revenue-generating adwords campaign” ( Emma Greenman / Hubspot)

Resources for: Market Research

• “Market Research (2023): 12 Techniques for Effective Market Research” (Gust de Backer)
• “Building Sales Battlecards” (Lauren Kersanske / Sales Hacker)

Resources for: Influencer Marketing

• “How to Do Influencer Outreach” (Rochi Zalani / MODASH)
• “Away’s Influencer Playbook (Rachel Karten / Link in Bio)

Overflow: Tough to categorize/too good to omit

• “Your B2B leads are going to waste” (Jonathan Martinez)
• “Mistakes new marketing directors make” (SaaS CMO Pro)
• “Youre not strategic enough” (Content Folks)
• “SaaS pricing: models, strategies, and examples” (Paddle)
• “Expert Insights on SDR and BDR Succes” (Carilu Dietrich)
• ”Channel Menu 2024” (Kevan Lee)
• “AI in Marketing — Top Tools for Automation and Analytics” (Ayush Poddar)
• “Your guide to PLG & community” (Kyle Poyar / Growth Unhinged”)

I hope this list can get bigger and better over time, so feel free to drop a comment below with your thoughts/feedback/additions!